Privacy Policy

This Privacy Policy describes how CarDealer collects, uses, discloses, and retains personal information through CarDealer.com and related customer communications.

Effective date: September 20, 2026

1. Information we collect

We may collect identifiers and contact information, such as name, email address, telephone number, mailing address, and ZIP code. We may collect vehicle and transaction information, such as license plate, vehicle identification number, make, model, year, mileage, condition, title or lien information, desired vehicle features, budget, trade-in status, and timing. We may also collect internet and device information, such as Internet Protocol address, browser type, device type, referral source, pages viewed, and interactions with the website.

Please do not submit Social Security numbers, payment-card numbers, account passwords, or financial-account credentials through a general website form or email.

2. Sources of information

We collect information directly from you, automatically from your browser or device, from service providers that support our website and communications, and from independent dealerships, buyers, sellers, or data providers involved in a request.

3. How we use information

We use information to respond to seller and buyer requests; identify potential dealerships, buyers, sellers, or vehicles; communicate about a request; prevent fraud and abuse; maintain and improve the website; measure service performance; comply with legal obligations; protect rights and safety; and establish or defend legal claims.

4. How we disclose information

We may disclose information to independent dealerships, buyers, or sellers when reasonably necessary to evaluate or fulfill the service you requested. We may also disclose information to vendors that provide website hosting, form processing, communications, analytics, security, legal, accounting, and other operational services. We may disclose information when required by law, in connection with a business transaction, or to protect customers, CarDealer, or others.

5. Sale or sharing of personal information

CarDealer does not sell personal information for money. When you ask us to seek a vehicle offer or vehicle match, we may disclose your request to independent dealerships, buyers, or sellers so they can evaluate or respond to it. Depending on applicable law and how the recipient uses the information, some disclosures may be treated as a “sale” or “sharing.” You may submit an opt-out request through our Privacy Choices page.

6. Cookies and similar technologies

We and our service providers may use cookies and similar technologies that are necessary for site operation, security, preferences, measurement, or future advertising. Available browser settings may let you limit cookies. Disabling necessary technologies may affect site functionality.

7. Retention

We retain personal information for as long as reasonably necessary for the purpose for which it was collected, to manage a request or transaction, to maintain business and legal records, to prevent fraud, and to comply with legal obligations. Retention periods vary by the type of information and the applicable operational or legal requirement.

8. Your privacy choices

Depending on where you live and applicable law, you may have the right to request access to, correction of, or deletion of personal information; to obtain information about its use and disclosure; to opt out of certain sales or sharing; to limit certain uses of sensitive personal information; and to exercise rights without unlawful discrimination. These rights may be subject to exceptions and identity verification.

To submit a request, visit Privacy Choices or email support@cardealer.com with the subject line “Privacy Request.” We may ask for information needed to verify your identity and locate the relevant records.

9. Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information. No transmission or storage system is completely secure, and we cannot guarantee absolute security.

10. Children

CarDealer services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information, contact us so we can review and address the request.

11. Third-party services

Links to independent dealerships, buyers, sellers, finance providers, or other third parties are governed by those parties’ privacy practices. Review their policies before providing information directly to them.

12. Changes to this policy

We may update this Privacy Policy. The effective date above shows when it was last revised. Material changes may be communicated through the website or another appropriate method.

13. Contact

Email support@cardealer.com or write to CarDealer, 17130 Van Buren Blvd #515, Riverside, CA 92504.